2015 was a real big year for Picky Bars. Real exciting, real difficult, real frustrating, real REAL.
We launched a REAL sponsored athlete program, with bios on our website and a banner and everything so you know that’s legit. We also got to spend some real quality time with a lot of them, which was awesome because aside from the agreements and formalities and such, we’re really just fighting their moms for the title of #1 Fan.
We had interns! REAL life, human interns. We also gave Cam a real clever nickname. You boys getting along alright without an endless supply of reject bars to eat?
All of our wrappers got fresh looks with new #lifepoints photos from REAL people (read that like a “they’re just like us!” magazine feature…) Spoiler alert: More coming in 2016. Like, soon. Which flavor do you think will be next??
Putting our money where our mouth is, and our mouths where our hearts and feet are, we sponsored the inaugural Bend Marathon. Manning the REAL patriotic cheer station at mile 9 was a blast – SO MANY high fives! See you next year? BEND MARATHON REGISTRATION
What was supposed to be a real awesome new logistics plan for the Picky Club became a REAL pain in the a** for pretty much everyone involved. New for 2016: Back to the old way! Starting in January. Lesson learned.
Our cute homemade tradeshow booth went to Outdoor Retailer and Interbike, then got a REAL grownup makeover for The Running Event in December. *cue Beyonce’s ‘Upgrade U’*
Debuting in May (April for the Picky Club) was our seventh flavor, “Ah, Fudge Nuts!” which no joke really REALLY tastes like a peanut butter brownie. We’re biased, but it seems the people agree.
Picky HQ hosted a few shindigs, giving us a chance to show off “World Headquarters” and also a good reason to clean up the place. From film screenings to a gear sale fundraiser to a “town hall” meeting for the Oregon Outdoor Alliance, we got REAL good at moving the furniture around. Also tapping kegs.
We got to meet a lot of folks – the REAL reason that this all matters. Our customers, fans, friends, and fellow adventurers are why we do what we do and enjoy it so much. So thank YOU for making 2015 REALLY freaking great. Let’s do it again next year!
No matter the sport, the best way to set yourself up for success is to have a plan. Putting some time into planning it all out will save you from bonehead moves on the big day. ...
Nick Troutman is a whitewater kayaker on the Picky Bars team, but more importantly he's a kickass dad showing his two kids what life on and off the river is all about. He and Tucker...