Months of rebrand brainstorming, thousands of incredible photos tagged #lifepoints snapped by Picky peeps, and hundreds of hours spent deliberating over which ones would fit best on our brand spanking new wrappers. Gone is the whimsical brown and yellow, the look we became known for and grew so oddly attached to – and in is the new look Picky Bars. Boo-freakin-yah.
The inaugural class of #lifepoints wrappers feature sun, sand, snow; elation, solitude, pride; and a general sense of living life to the absolute fullest. We hope when you pull one of these bad boys out of your bag you’ll be like, “Awww yeah, let’s go do this thang!” *fistpump* *heel click* *chest bump*
Need for Seed
Lauren’s Mega Nuts
All In Almond
Next week we’ll dive into each wrapper story, telling the tale behind the adventures so rad we had to wrap our built-to-fuel energy bars in them.
That should hold you over until they go on sale Black Friday (11/28)…
Cheers to a new era!
It's that time of year for new merch, big discounts + flooded inboxes. This year we've upped our BFS ante with a head-to-head community service challenge, and you can help.
Marathon training with Coach Fleshman might not have gone as she'd hoped, but Sarah found some new (and very unexpected) inspiration while in Kona for IM World Champs...