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A LAIRD SUPERFOOD COMPANY
We believe real food is the best fuel, and when balanced the right way, can power you through whatever workout, long work day, or goal race you have on tap.
All of our foods are created with active people in mind, with sound nutrition and flavors that get you pumped for fuel stops and snack breaks.
Our mission with Picky Bars was clear: Create a real food energy bar balanced for sport. That meant easy-to-digest, feel-good ingredients carefully mixed in a macronutrient harmony that could support big workouts, without the chemicals or cheap fillers found in lots of sport-specific products.
Combining fast-acting carbs and long-lasting fats (with a touch of protein for recovery) we cracked the code on keeping the engine running happy.
Soft and slightly sweet thanks to our primary ingredients of dates and a nut/seed butter, they’re great just before a workout or during a low to moderate efforts.
Convenient, hearty, and carefully balanced, we made Picky Oats because big days deserve a good start. A familiar and trusted food, we elevated instant oatmeal for performance while keeping the ingredient list short and nutrients high.
Starting with a core of rolled oats, chia seeds, and date pieces (for some natural sweetness) each flavor then gets a flavor boost from mix-ins like beets, almonds, chocolate chips, or ginger. All natural, crazy delicious.
This well-balanced, satisfying snack is way more than the sugary, "whoops I ate half the bag without realizing it!" empty calorie stuff you can find on a standard grocery shelf.
Full of complex carbs (gluten free oats!) and satiating fats (nuts! seeds! coconut oil!) without the typical overdose of added sugar, our Performance Granola is great to reach for any time of day. Whether you're spooning by the bowlful, popping by the handful, or topping your favorite yogurt with it, you'll have an elevated snack you can feel good about.
Sound nutrition means utilizing all three macronutrients to their fullest potential; Carbs, Fat, and Protein all serve key purposes in keeping energy stores topped off and the body running right. Picky Bars + Picky Oats have carefully crafted, intentional nutrient balance to serve athletes and generally active people with the fuel they need. We’re not down with fads, unnecessary eliminations, or unsustainable, restrictive plans. That ish is whack.
The easiest fuel source to convert to energy, we use a mix of sugar (fruits), starch (grains), and fiber (fruit + nuts) to give quick and lasting energy without dramatically spiking blood sugar. This keeps the body’s energy stores topped off with glucose - its preferred fuel source - and running happy. Let your body work smarter, not harder!
If carbs are the fire starter, fats are the big logs that keep the fire going. Essential for growth and energy, we add healthy fats such as nuts and seeds for satiation and fueling. While tougher to convert to fuel than carbs or protein, fat is the most energy efficient macronutrient - offering nine calories for each gram (versus four from carbs and protein.) When immediate-energy glucose gets sparse the body turns to fat for energy, so it’s important to incorporate those good healthy fats in your regular diet.
Protein is key for building and repairing muscle tissue after big workouts, but too much can cause a real stress on your body, especially depending on its source. (Animal, soy, whey, plant...) We use an organic sprouted brown rice protein in Picky Bars that’s minimally processed under low temps to keep the integrity of those hard working amino acids in tact. All 10+ grams of protein in Picky Oats comes entirely from the oats, nuts, and chia seeds - no added powder! Booyah.
Gluten. Dairy. Soy. GMO. We left out these common digestive irritants and honestly, don’t think anyone’s missing them. With Steph’s Celiac Disease and Jesse’s fart’y parties (not as fun as they might sound) we hard-passed on it all. Even if you’re not allergic or sensitive, enjoy Picky Bars and Oats knowing they’re free of all that noise.
The nuts, fruits, and grains that you see and taste are the workhorses behind Picky Bars and Picky Oats. Natural, carefully balanced, and packed up easy for the going’est of the on-the-go’ers. Real food wins.
Your bars are pretty high in sugar – what's the deal?
While we are aware that sugar is the latest fad ingredient on which to blame all human suffering, we simply don’t think a rock hard sugar-free brick is appetizing, or necessary. Our bars are made with a careful balance of simple and complex carbs (sugar) to deliver steady energy, backed with healthy fats and protein to make sure the flame doesn't burn out in a flash.
When should I eat a Picky Bar? Picky Oats?
Both Picky Bars and Oats are created to fuel you up without weighing you down. At just under 200 calories in an easy-to-consume package, a bar is great right before or during low-moderate effort activity. On the bike, hike, or lacing up for a run. Picky Oats sit at 300+ calories, great for race morning or before a long workout. And you know, they taste pretty darn good, so, "anytime" is also a suitable answer.
