A note from co-founder, Jesse Thomas:
Thank you all for completing our Picky Club survey! As we mentioned, it’s been a while since we surveyed you all and there’s been lots of big changes since our last club survey. This info was really valuable to see where we’re at, and what we should do going forward! As promised, we wanted to share some results with you all and some “action items” from us as takeaways from your feedback. So here goes!
Well, that’s good to hear! We scored a 4.35 out of 5 stars for satisfaction in the club and 8.5 out of 10 on how likely you are to recommend the club to a friend. Overall pretty good, and what we hope reflects some solid value being “delivered” to you all.
Discount was by far the most mentioned word (20% of you said it vs about 5% of you mentioned Product, shipping, flexibility, etc). Clearly, big product discounts are main reason people are in the club. Other most mentioned reasons revolved around the convenience of the club: ease of use, flexibility, monthly delivery, easy reorder. Second tier reasons were: really like the products, and like the variety.
The most used word by far was “none or nothing” (well, thanks)! But reading through all the responses shows the main complaints being:
Again, top tier suggestions are easy to see from word cloud:
Same as we’ve seen before - taste, real food ingredients, and balanced nutritional profile are the top tier reasons people purchase Picky products. Athlete and dietary preferences are next followed by brand, founder story, and fun packaging. Cool to know you all love those product traits!
As we heard in the previous open answer, the most important club benefits are the basic mechanics - discounts, regular orders, ability to pause/skip/cancel, convenience. Second tier is new product samples, inserts/surprises, and early sales, etc. We’ll keep leaning into making it smooth for you all.
Picky Club is still dominated mostly by competitive/consistent runners, and some competitive / consistent triathletes. We also see an increase here compared to before cycling, hiking, gravel and MTB!
It’s no surprise we still get a lot of discovery from our Founder superstar Lauren Fleshman, who recently published her NY Times best seller, Good for a Girl. But we love to see that many of you found out about us through friends and Strava. We hope to lean into that more in 2024!
Thanks again. Not just for reading (all the way through! way to go!), but for taking the time to provide feedback and of course, for being a Clubber. We're really looking forward to building on these takeaways and making the Picky Club the best version of itself yet.