In 2016 we fed the dream of Olympic hopeful athletes across six different sports chasing down spots on Team USA. Getting to support them as they reached for the apex of their careers was more fulfilling than we ever imagined. From podiums to heartbreak, PRs to "maybe next time" - Seeing them lay it all on the line was a stark reminder of how magical having big dreams can be.
This year we'll move from five rings to three disciplines, offering free Picky Club memberships to triathletes gunning for a spot at 140.6 or 70.3 World Championships. On top of a monthly supply of bars through the build up to race day, selected athletes will also receive advice from pros Jesse Thomas and Matt Lieto, free access to all of Jasyoga's training videos (obviously including the Yoga for Triathletes collection), as well as race weekend support from Picky Bars.
All we ask in return is that you let us get invested in your journey, give it all you've got, and keep chasing down big dreams.
Let's make something amazing happen.
- Jesse, Lauren, Steph & the Picky Crew
It's that time of year for new merch, big discounts + flooded inboxes. This year we've upped our BFS ante with a head-to-head community service challenge, and you can help.
Marathon training with Coach Fleshman might not have gone as she'd hoped, but Sarah found some new (and very unexpected) inspiration while in Kona for IM World Champs...