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Introducing: Picky Bars Performance Granola!

January 16, 2019

Introducing: Picky Bars Performance Granola!


We’ve gotta be honest. Our product development meetings go something like this:

“What do we want to have fully stocked in the snack cupboard at HQ at all times?”

Which is really,

“What do we already like eating, and how can we make it better?
… So that we can have it stocked in the HQ snack cupboard at all times.”

The list is long, and while we can’t fully rule out Picky Frozen Burritos or Picky Ice Cream Sandwiches down the road, that’s not what we’re here to talk about today.

[video by the always hilarious + super talented Andrew Wheating]

We wanted something for between the workouts, the mid-day munchies, when maybe a sweat wasn’t even on the schedule. A snack we could feel good reaching for that was intentionally balanced with active people in mind (heyyyy 4:1 carb-to-protein!), made of a short list of natural ingredients that carried their weight in nutrients AND taste, and that would keep us full longer than a minute.

We also wanted something that would clean up Jesse's mid-meeting snacking.

“How about granola?” and “Peanut butter and jelly!” rang out in unison.

And that’s all we needed. Like she did with our Picky Oats, Elyse took our snack dreams and added her foodie magic to create a recipe that blended smart nutrition with incredible taste, like a perfectly spread slice of peanut butter bread coming together with its jellied counterpart. Low in added sugar and full of mineral-rich nuts and seeds, Picky Performance Granola is balanced with complex carbs, easy-to-digest protein, and high quality, satiating fats to help power you through the day.

"The problem with most store-bought granola is it’s high in sugar, made with refined oils, and they skimp on the good stuff like mineral-rich nuts and seeds. I loved working with Picky Bars to create this Performance Granola - It’s exactly as I would make it my own kitchen.”

- Elyse Kopecky, Picky Performance Granola recipe mastermind, NYT 2x best-selling cookbook author (Run Fast. Eat Slow.)

Picky Performance Granola PBJ All Day


  • Peanut butter, strawberries, raspberries, cashews, flax, and virgin coconut oil
  • 135 calories, 4:1 carb-to-protein ratio
  • Only 5 grams added sugar per serving.
  • Gluten-Free, Dairy-Free, Soy-Free, Non-GMO. Nothing Artificial.
  • Developed with New York Times Bestselling cookbook author Elyse Kopecky. 

Spooning by the bowlful, popping by the handful, or as a topping on yogurt (or ice cream, let’s be honest), it’s PB&J you can eat all dang day.

We hope you enjoy!


Picky Bars Performance Granola

PB&J All Day