Last year we raised over $4,000 for the National Eating Disorders Association through proceeds of our Coexist shirts, and saw a lot of healthy, helpful conversations started in its wake. We're hoping to do even more this year.
The idea of Coexist never went away, but with the common narratives around the New Year with resolutions, diets, restrictions, and the likes, we thought it was the right time to put it front and center again. Coexist is about sustainable eating habits (see ya, fad diets), and positive relationships with food (restrictions? never heard of her) all while finding what WORKS FOR YOU. Because there's no one right way to do anything, and the best plan is the one that works and you can stick to.
$5 from every shirt will be donated to NEDA
While this comes naturally for some, it's a huge challenge for most, exacerbated by the food economy’s conveyor belt of food trends and the beauty and wellness industry’s dependence on our chronic dissatisfaction with our bodies. The reality is, we live in a time of fad diets, crazy gimmicks, and an endless search for the next "it" thing - Most of which lead to overly restrictive, non-sustainable habits and negative relationships with food and exercise.
We’re not here for that b.s.
"Coexist" is about pursuing long term health without extremes. That food groups shouldn’t be demonized and that quick fixes should only be used when patching a tire mid-ride. That a B+ diet full-time is better than an A+ diet some of the time. That the right approach is finding what works for YOU, not your neighbor, training partner, or what the media is telling you to do. That the best plan is the one you can stick to.
We all have our own body types, tastes, allergies, and medical history that inform our eating and exercise needs. Listen to them! Eating is something we will have to do for the rest of our lives, because our lives depend on it!
So let’s celebrate our bodies and their amazing capabilities. We hope you'll join us as we commit to building healthy, sustainable, POSITIVE relationships with eating and exercise.
In 2020 we raised over $4,000 for the National Eating Disorders Association and their work in supporting recovery and awareness around negative food relationships. $5 from every Coexist shirt will be donated again this year.
If you'd prefer, you can make a one-time donation to them directly.