Just like, uh, well, everything, our annual programs here are always evolving. Feed the Dream began three years ago when an excessive dose of Olympic spirit spilled all over the conference table during a marketing meeting. We fed nearly 100 Team USA hopefuls during the peak months of their training that year, and struggled to bite our tongues during the Rule 40 blackout while 16 of them competed in Rio. Last year we shrunk the roster but upped the ante, providing 20 triathletes with food, training tips from Jesse & Lieto, access to Jasyoga’s video library, and race weekend support at both 70.3 and 140.6 World Championships.
This year we’re getting even more intimate, involved, and invested.
The Competition Costs Stipend will be funded by sales of our NEW Feed the Dream T-shirts, so if you’d like to help a brother or sister out (or just need a new t-shirt) pick one up. $15 from every shirt sold will go directly to the athletes.
If this sounds like you, we’d love to hear from you! Fill out the application below to tell us why we should feed your dream. We’ll select three athletes based on need, merit, and likeability. Pro tip: We’re looking for fan’able personalities more than podium presence. Bonus points if your main competition is somewhere SICK just in case we convince the heads to let us fan you in person. (jk) ((sorta))
It's marathon season! With big races on the horizon (look for co-founder Steph in the Chicago pro field!) we’re sharing Jasyoga's top stretches for time-poor runners.
For someone "on a break" from triathlon (Ross, is that you??) a mid-distance gravel race in beautiful Sun Valley Idaho proved exactly what Jesse needed. Video recap + Q+A...