The Scoop on Picky Oats

January 31, 2018

The Scoop on Picky Oats

"What's the big deal? It's just oatmeal, right?"

Kind of, but not really. Ok, not really at all.

Picky Oats is our take on performance oatmeal, meaning a breakfast that's built and balanced for high performers out there getting after it. Sure, it's got the simplicity of "just add hot water!" and the familiarity of a warm bowl of stick-to-your-ribs goodness, but it's also so much more than that.

First of all, we brought in a heavy hitter to make sure this wasn't just your basic bowl of beige blandness. Elyse Kopecky, author of Run Fast. Eat Slow. (a New York Times Bestseller, if you didn't know...) helped develop these three recipes just for us, and they're a perfect blend of foodie flavors and sports smarts.

Exciting, functional, and most importantly, dang tasty. 

Picky Oats How 'Bout Dem Apples Climbing

WHAT'S INSIDE: Organic, carefully selected, real food ingredients

WHAT'S NOT: Artificial junk, a bunch of added sugar, protein powder


All USDA certified organic, gluten free, and vegan, we put only top-shelf ingredients in these babies. Something we didn't put in? Artificial junk, a bunch of added sugar, or protein powder. With only 3-6 grams of non-fruit sugar (from either coconut sugar or chocolate) Picky Oats are definitely not your typical packet of sugary instant oats. And thanks to the nuts, grains, and chia seeds, each bowl has 10-11 grams of naturally-occurring protein to give you a good muscle boost without the gut bomb penance after.

Staying true to our belief in balanced energy from real food, Picky Oats' ratio of carbs, fat, and protein and the "fuel up" serving size will keep your engine running smooth and steady. We know this because Jesse's back to training mode and inventory levels indicate it's still his morning fuel of choice.

Lastly, Elyse dug deep in her special reserves for some fun and functional super ingredients to spice up each mix. On top of the gluten-free oats, chia seeds, dates, and sea salt holding down the flavor fort, get a shake outta these:

  • Can't Beet Chocolate: Endurance-boosting beetroot, protein-packed almonds, plus rich (not overly-sweet) cacao and dark chocolate chips
  • Game, Set, Matcha!: Energizing matcha green tea, mineral-rich pepitas, and superfood goji berries
  • How 'Bout Dem ApplesVitamin-C rich dried apples, protein-packed almonds, and anti-inflammatory cinnamon and ginger 

And we're not talking just a little sprinkling, either. Each bowl is over 50% toppings! That's some guaranteed goodness in every bite... 

So whether it’s a big race or big workout, multi-pitch effort or multi-meeting morning, we hope Picky Oats will have a hand in getting you across the finish line feeling great.



Picky Oats Performance Oatmeal