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On Rule 40 Blackout Eve

July 26, 2016

The Rule 40 Blackout starts tomorrow, which means any public “claiming” of an athlete who is bound for high level competition in the southern hemisphere* is off limits for unofficial sponsors of that real big worldwide sports event.*

*intentionally vague to comply with non-sponsor regulations

We’d like to give our athletes – both Picky Team and Feed the Dream’ers – a fair send off before our vocal cords are tied. If you feel compelled to share some love for them during the events, that’d be super rad. We’re silently, not publicly, cheering for them right along with you.

So to our brazil-bound athletes, we salute you. We’re super proud, honored, and stoked to have had a spot in your corner during the journey that got you here, and can’t wait to root you on during one of (but likely not the last) biggest moments of your athletic career. See you on the other side of the blackout!