On Rule 40 Blackout Eve

July 26, 2016

On Rule 40 Blackout Eve

The Rule 40 Blackout starts tomorrow, which means any public “claiming” of an athlete who is bound for high level competition in the southern hemisphere* is off limits for unofficial sponsors of that real big worldwide sports event.*

*intentionally vague to comply with non-sponsor regulations

We’d like to give our athletes – both Picky Team and Feed the Dream’ers – a fair send off before our vocal cords are tied. If you feel compelled to share some love for them during the events, that’d be super rad. We’re silently, not publicly, cheering for them right along with you.

So to our brazil-bound athletes, we salute you. We’re super proud, honored, and stoked to have had a spot in your corner during the journey that got you here, and can’t wait to root you on during one of (but likely not the last) biggest moments of your athletic career. See you on the other side of the blackout!


Jeremy Taiwo – Decathlon

Shadrack Kipchirchir – 10k

Paul Chelimo – 5k

Molly Huddle – 10k & 5k

Maria Michta-Coffey – 20k Race Walk


David Smith


Ben Kanute

Allysa Seely – Paratriathlon


Anthony Ervin – 50 Free, 100 Free relay

David Plummer – 100 Backstroke

Elizabeth Beisel – 400 IM

Maya DiRado – 200 & 400 IM, 400 Free

Mel Margalis – 200 IM, 200 Free relay

Haley Anderson – 10k Open Water

Also in The Scoop

Easy Baked Oatmeal Recipe

Easy Baked Oatmeal Recipe

December 07, 2018 0 comments

This microwave baked oatmeal is an upgrade to your regular bowl of oats with its rich flavor, extra protein boost, and no extra bowls to wash. Bonus: it's ready in five minutes!

Read More

Episode 25: The Work, Play, Love Podcast

Episode 25: The Work, Play, Love Podcast

December 06, 2018 0 comments

Juggling work-life balance can be a real three-ring circus, which Lauren & Jesse know first hand. Led by listener questions, this new podcast is all about sports, biz, and family.

Read More

"You're Almost There! (kinda)"

"You're Almost There! (kinda)"

October 26, 2018 0 comments

Jesse's CEO recaps are typically a year-end thing, but with so much going on (and some spare time from triathlon sabbatical) he's got an early update. Ups, downs, upcoming...

Read More