The Scoop

We are beyond thrilled to finally be announcing our multi-year partnership with professional running team HOKA NAZ Elite! When Picky Bars was first imagined in 2010, Jesse, Lauren, and Steph aimed to create nutritionally-balanced, easy fuel for athletes by athletes. The ultimate...

"Picky Bars believes, at its core, in a healthy, positive relationship with food. That the best plan is the one that works for YOU, that you can stick to." Click to read more about COEXIST

What a year. What a year. What a year. If it isn’t obvious, I’m not really sure how to start this blog. This year was so crazy in so many ways that are so much more important than the state...

FILL THE OLYMPIC RINGS SHAPED HOLE IN YOUR HEART WITH SOME AT-HOME FAUX-LYMPICS. Prizes! Laughs! Why not! MORE INFO / ENTER TO WIN

In a post originally published for Triathlete Magazine yesterday, our CEO & Co Founder Jesse Thomas officially retires from professional triathlon. He raced for 10 years, winning 11 professional races, including two Ironmans and a record six Wildflower Triathlons. Below he explains...

As socially and environmentally conscious people with customers who are the same, we get a fair number of questions about the sustainability practices of our company. The short answer is two fold - 1) We’ve put a lot of work...