In an effort to keep you all connected and updated of what’s going on at Picky HQ - and specifically, what we’re working on for the Picky Club - I’m writing my first quarterly Picky Club update!
As I’ve said many times before, I view the Picky Club as our “investors” because of your support, commitment and connection to our team here in Bend. Growing and enhancing the Picky Club is my top priority as our CEO. So any feedback you have on the topics below or in general is greatly appreciated!
I love this weekend. We show off our HQ, trails, and home to Picky Club members exclusively. It’s super fun getting to know some of you all over the weekend. Put it on your calendar if you can this year - it’s cheap and lots of fun. Sign up soon as spots will be limited and allocated on a first come, first serve basis. Full schedule coming soon.
Your votes are in, and while it was a close match, the blue gear collage shirt pulled ahead on the final stretch to win by crewneck. I really like this shirt because it’s a reflection of the many activities we dig at Picky and I also just like the color and awesome design that Kelli our graphic designer created! Those shirts will be available to you all at around cost for inclusion in your Picky Club within the next few weeks. Keep an eye out.
Wow, so turns out you all love the PB&J All Day Granola. I had a suspicion that would be the case! It is our most added new product to the Club ever! We’re very happy with it, and still working on slight tweaks and improvements to the recipe and packaging, so any feedback you have to throw my way is greatly appreciated as well.
And on some more awesome granola news, you should all receive a sample in your April Club box of our newest Performance Granola flavor, a more “foody-friendly” ginger molasses and goji berry. Yes, it’s as good as it sounds. Like the PB&J, it’s created by Elyse Kopecky, with the same combo of palate pleasing nutritional balance. Let us know what you think when you get it, and if you aren’t scheduled to get your club shipped in April, be sure to move it up as we’ll only have the free samples while supplies last! Full-size bags of the final product will be available (fingers crossed) by May club shipments, and will retail for the same price as PB&J - $8.99 for 10oz, before your club discounts.
Thank you to everyone who filled out the Picky Club Survey we sent out last October. Below is a summary of the “write in” question we posed at the beginning of the survey - “What can we do to make the Picky Club better?” While tabulating data on write in questions takes a ton of manual time and effort, it’s my favorite way to get non-influenced, raw data / responses from customers. I spent hours taking everyone's responses and putting them into the categories below. Take a look, and below I’ll talk about how we’re already addressing a lot of these suggestions:
While Cookie Doughpness is one of my favorite flavor names (I mean, I am the one who named it!), and I’m sure some of you will also be bummed to see it go, we’ve received a fair amount of feedback from retailers and people trying the product for the first time that they expect it to taste like chocolate chip cookie dough, instead of a cinnamon raisin cookie dough. While that’s not a HUGE deal because it still tastes good, I don’t want to sell people something different than what they’re expecting! So we’re switching it to Cinnamon Roll'n - which is another name I still love even though Lauren came up with it. (Ha.) Don’t fear you Cookie Douphness lovers, it’s literally the exact same bar, just a different name. Those of you who have it in your club will see it “rollin” into your box likely later this month or early May.
Just a quick plug - if you haven’t checked out mine and Lauren's podcast yet, please do so. We answer people’s questions about sport, relationships, work, and the balance between. I know we have a bunch of Picky Club members listening to it already who have given us really positive feedback on it, so just wanted to get it in front of you in case you haven’t downloaded and tried it out yet. You can submit questions and find it available on all major podcast platforms and a full archive of episodes HERE.
That’s it for the major updates from Picky Club land. This email, as always, was way longer than I expected, but I wanted to get you all the info. Do with it what you want! We appreciate your support of our brand and company. As I said multiple times, please let me know if you have any feedback or suggestions!