The Scoop

In the fable of the Giant Rob Krar, he’s a larger-than-life with a buttery-smooth gait, presidential beard, and a warm personality that has you believing you’ve been lifelong friends the moment you meet him. He bounds rocky terrain without breaking stride, ascends mountains...

This might be considered tooting our own horn, but we have some of the most inspiring, bada$$, funny, eloquent, and all-around-awesome athletes as part of our sponsored athlete programs. Lucky us! Between the Picky Team and Feed the Dream, there are...

Picky Bars is going to help Feed The Dream™ of 100 Olympic Trials Qualifying Athletes with a free 24 bar Picky Club membership leading up to the Olympic Trials. Any sport. No strings attached. Just train hard, eat well, and...

When we started our sponsored athlete program last spring the goal was clear – offer support (in food and fun) to athletes we enjoyed following. Period. The bars were created by Lauren and Steph (professional runners) to fulfill Jesse’s (aspiring triathlete,...

We’ve been crushing hardcore on climber + adventurer Emily Harrington since we first laid eyes on her blonde ponytail powering up rocks like she’d been doing it all her life (she kind of has.) Introduced by Picky Team athlete Cedar Wright this...

Watching our Picky Team athletes these last few months (after announcing the team in April) has been an incredible ride. Gold medals, repeat wins, World Championship teams, and hours of jaw-dropping ridiculous GoPro coverage from excursions all over the world. It’s...