The Scoop

  Meetings are tough. Work days are long. When a good idea sparks, sometimes you just gotta run with it. No matter where it came from. Featuring (and flimed by) Andrew Wheating. GET SASSY [ Shop Sassy Molassy ]  

This might be considered tooting our own horn, but we have some of the most inspiring, bada$$, funny, eloquent, and all-around-awesome athletes as part of our sponsored athlete programs. Lucky us! Between the Picky Team and Feed the Dream, there are...

6 Words on… five questions… About the 6-Peat aka CEO Jesse Thomas’s thoughts on winning Wildflower Triathlon for the sixth time in a row. a-aka We would’ve asked a sixth question but that would’ve been too predictable and he’s a...

  Clubbers! In an effort to keep you all connected and updated of what’s going on at Picky HQ - and specifically, what we’re working on for the Picky Club - I’m writing my first quarterly Picky Club update! As...

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Picky Bars is going to help Feed The Dream™ of 100 Olympic Trials Qualifying Athletes with a free 24 bar Picky Club membership leading up to the Olympic Trials. Any sport. No strings attached. Just train hard, eat well, and...